Does anyone hear a horn that isn’t blowing? Do you look around and say, hey, wasn’t someone holding a horn around here? Wonder if they knew how to play it?

Why do those of us who are uncomfortable with self-promotion always assume that someone blowing their own horn sounds like Bill Clinton on the sax? Let’s face it, he played President a lot better!

We always think it is an irritating, chalk-on-blackboard sound to most people. As a Realtor, I am aware of a lot of horns blowing around me. Of late, though, I am more tempted to believe that most of it does come across as just noise and people have learned to turn a deaf ear. However, what about the people who would have liked to know my name? What if I didn’t tell them?

When they need a professional Realtor they may not be able to make the connection, and may just take the first one that comes along who doesn’t grate on their nerves. I think I may be doing a disservice to those who really appreciate my music, but like a song on the radio with no identification, don’t know that it is mine. I think I need to assume that they might want to hear more, and at least give them my card so that they can decide whether to hold on to it!

If it comes after a substantive conversation, then it is merely a follow-up, not a meaningless, aggressive sales pitch. They may want to hear the music again and just want to know where to find it!